Shoal Group Announces Relocation to New State-of-the-Art Office and Industry Leading ‘Smart’ Warehou

Posted 14 September 2023


Shoal Group Announces Relocation to New State-of-the-Art Office and Industry Leading ‘Smart’ Warehouse in Bedfordshire

Shoal Group has today announced their relocation to new premises at Butterfield Business Park in Luton, Bedfordshire. The move, taking place over the festive shutdown, will bring together two of Shoal Groups brands, Cablecraft, one the UK’s leading cable accessory manufacturers and suppliers, and FS Cables, a leading distributor of specialist cable.

The new facility has been purpose-built to accommodate their current offices, warehousing, operations, and a combined team of 120+ employees. Cablecraft and FS Cables will continue to trade under their respective brands.

Mark Taylor, Managing Director at Shoal Group commented:

Shoal Group has grown significantly over the last 3 years which is a testament to the hard work and efforts of all colleagues. This move will not only provide a platform to support our next phase of growth but also provide an inspiring workspace for our teams. I am excited about our future and the benefits from this move we can pass on to our valued customers; further service level enhancements through the introduction of warehouse automation, planned later cut-off times, consolidated shipments (Cables and Accessories), and significant improvements in our environmental impact (solar and renewable power, high energy rated building, further reductions of waste to landfill and a move to all-electric company vehicles).

A sustainable relocation to elevate their customer experience and provide an inspiring working environment for their talented team

Shoal Group is committed to providing its customers with sustainable end-to-end solutions, and the move to Butterfield Business Park provides several advantages as well as significant environmental impact improvements. The 85,000sqft. facility will allow Shoal Group to expand its operations and provide space for their ambitious growth strategy, whilst also delivering an inspiring environment for their employees to excel.

The strategic relocation to Luton was chosen with their customers and suppliers in mind, with convenient access benefits:

• 3 miles from Luton airport and train station
• 5 miles from M1
• 36 miles from London
• Great local amenities including nearby hotels

Key benefits of the new facility

Advanced Warehouse Capabilities
The warehouse will be equipped with the latest automated logistics technology, ensuring efficient inventory management, order fulfilment, and seamless distribution. This allows Shoal Group to maintain its commitment to timely and accurate deliveries.

Significant Sustainability Improvements
The new facility incorporates sustainable design features including energy efficient car and forklift charging points, low energy lighting, solar panels which are combined with a smart building design that reduces overall energy usage as well as accommodating multiple waste reduction measures.

Enhanced Customer & Supplier Experience
Bringing Cablecraft and FS Cables under one roof allows Shoal Group to offer a consolidated product and service offering, along with combined knowledge and expertise; whilst the upgraded facility provides a vast improvement to their operational capability.

Modern Office Space
The new office space is designed with employee comfort and collaboration in mind. It features cutting-edge technology, ergonomic workstations, and collaborative meeting areas to foster creativity and innovation among Shoal Group's talented workforce.

Communication updates

A new telephone number will be issued for FS Cables in the coming months, whilst Cablecraft’s number will remain the same.

All other communication channels including email addresses, website and social channels will remain unchanged for each brand ensuring a smooth transition for customers, suppliers, and stakeholders.

New Location Address
As of January 2024

Shoal Group
Butterfield Business Park

For further information or media inquiries, please contact:

Shannen Hurley
Shoal Group Marketing Executive
T: 01582 606033

About Shoal Group

Shoal Group, encompassing Cablecraft, FS Cables, SWA and Birch Valley, offers customers access to over 50,000 cable management, identification, and termination solutions, and specialist cable products on a same day ship, next day delivery (UK mainland) basis, with first class customer service and technical support; own manufactured products and inventory solutions.

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